Moffatt Optical Eye Care Group Scales Operations with Zoho One

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Moffatt Optical Eye Care Group Scales Operations with Zoho One

About Company

Moffatt Optical Eye Care Group is a well-established small chain of eye care practices based in South Africa. With over 15 branches located across the country's three largest provinces Gauteng, KwaZulu-Natal, and the Western Cape the company has been a trusted name in optical care since 1980.

The organization provides comprehensive eye screening services for both adults and children, and specializes in designing and constructing optically compatible eyewear. Their offerings include a wide selection of designer frames tailored to meet diverse customer preferences.

The Challenge

Having been in business since 1980, Moffatt Optical Eye Care Group had encountered various technologies over the decades, including legacy systems that no longer served their evolving business needs.

The previous software solutions failed to meet the company’s expectations in terms of efficiency, accuracy, and scalability. As the business expanded, the leadership team realized the need for a modern, cloud-based ERP solution to:

  • Manage orders and appointment schedules across all branches.

  • Ensure invoice accuracy and streamline billing

  • Enhance communication across multiple locations

  • Deliver a more pleasant and cohesive customer experience

  • Implement support tools to address customer concerns quickly and effectively

The Requirement

Moffatt Optical identified the following key needs:

  • Centralized organizational reporting and order controls

  • Performance and operational tracking

  • Scalable infrastructure to support multi-branch growth

  • Efficient appointment scheduling system

  • Real-time analytics and financial reporting

  • Tools for digital marketing and customer outreach

Solution by Senthuraa

Moffatt Optical was initially introduced to Senthuraa Technologies for a small custom Zoho Creator development project. After thoroughly understanding the company’s challenges and long-term goals, our team recommended a full-scale migration to Zoho One.

Impressed by Zoho One’s tight integration, flexible user interface, and cost-effectiveness, the company agreed to adopt the suite and began a complete migration from their previous software.

Key Implementations:

  • A custom Order Management System was developed in Zoho Creator as the first step.

  • Core Zoho applications like Zoho Mail, Zoho Cliq, Zoho Inventory, Zoho Books, and Zoho Analytics were deployed for business operations.

  • The entire Zoho suite was closely integrated to enhance cross-branch communication, automate marketing efforts, manage customer interactions, and provide financial insights.

  • Real-time invoicing, data visualization, and reporting ensured that the leadership team could monitor performance across all the branches effortlessly.

Business Impact

The migration to Zoho One delivered significant benefits for Moffatt Optical Eye Care Group:

  • Instant communication between teams across all branches

  • Improved efficiency in order and appointment management

  • Fewer manual errors and streamlined workflows

  • Scalable business operations at a lower cost

  • Real-time business intelligence through analytics dashboards

  • Accurate financial tracking and reporting

  • Centralized and efficient order management

Client Feedback

 

“Over the last couple of years, I’ve worked closely with Veera and his wonderful Senthuraa team. They are quick, efficient, and always willing to solve issues. I find the team very friendly and extremely polite at all times. Senthuraa understands my business needs and vision, and when things aren’t clear, they communicate to gain insight. I’m so grateful we have partnered with Senthuraa and Veera.”
— Karl Danneberg

 

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